Saturday, 27 September 2014

Ahoy! Happy World Tourism Day


Many people associate tourism with a recreational activity but as per UNWTO, Tourism is a people-based economic activity built on social interaction. It prospers if it engages the local population by contributing to social values.

World Tourism Day

The World Tourism Organization (UNWTO) declared 27 September the World Tourism Day with the purpose to raise the awareness of the global community about the importance of tourism and its social, cultural, economic and political value. World Tourism Day (WTD) is a global observance to highlight tourism’s social, cultural, political and economic value.

The theme of this year's World Tourism Day is Tourism and Community Development which is sync with the Bed and Breakfast scheme. 
World Tourism Day; Tourism & Community Development
World Tourism Day; Tourism & Community Development


Tourism and Bed & Breakfast industry

The Bed and Breakfast industry is not a new concept in the world though it is adopted as a novel idea in the B&B scheme of “Incredible India” over the age old practice of “paying guest accommodation in India”. As per figures of foreign tourist arrival as mentioned in (MoT, Statistics at a Glance, 2012), in countries like France (8.02%), USA (6.3%), China (5.57%), Spain (5.57%), Italy (4.48%) where maximum percentage of foreign tourists arrive every year the shortage of regular commercial accommodation is met by the B&B stays prevalent in these countries but in different modes.



According to Caroll Cathy, an author of “Travel Weekly”, the utility of B&B type accommodation is increasing as many business travelers are finding that B&B inns suit their needs, and owners are furnishing these guests such equipments as private telephones and computer connection.
The ‘B&B stay’ concept helps in saving huge additional infrastructure costs towards construction of hotels, recycling of waste water, electricity generation ,and  cutting of trees etc. and other materials required for creating additional facilities for accommodation.

In a country like India, additional land for constructing more hotels is made available by shrinking of forest land, cutting of trees, generation of more electricity & water etc. In Delhi, there is always a shortage of accommodation particularly in budget category during the period of various festivals, carnivals, conventions, functions, national and international conferences etc. These events are generally planned from September to March every year where large number of foreign and domestic tourists arrive in Delhi thereby increasing the demand for more accommodation.

This day last year...

I remember clearly that on this day, last year, as the Managing Director, Delhi Tourism (DTTDC), our Department had facilitated the shooting of the upcoming Rajkumar Hirani’s Bollywood movie PK (Peekay), best known for its Nude-Aamir-Khan poster, in the bustling streets of Delhi by getting the various permissions from various departments. 

Peekay Poster Aamir Khan
PK poster

To appreciate our effort, the crew of Peekay held a dinner for Delhi Tourism where we interacted with Aamir Khan, his son, Mr Rajkumar Hirani, Anoushka Sharma and other members.

Aamir Khan, Peekay
With Aamir Khan